For my CRS3 module I will be investigating the Capcom beat-em-up franchise, Street Fighter. A well-known brand which has now been around for over 20 years, it helped solidify the "fighting game" genre with memorable characters and signature moves and became a huge success in 1991 onwards after the release of the groundbreaking Street Fighter 2. However I will also look into the downfall of the franchise after its initial success, how it struggled to enter the 3D era against the competitors that were cloned from the franchise in the first place until its success with the recent Street Fighter 4.
I will compile a case study noting the cultural, social, economic, technological and ethical attributes of the industry. I will focus on the ideas of:
-advertising
-globalization and success
-beyond the object response: film, TV and memorabilia
-participatory culture
-audience demographics
-horizontal, vertical and diagonal integration
-ethics
-stereotypes and typecasts
-among other elements that I will also look into.
The first time you'll ever see Akuma take back an evil quote.
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